Brand profile
Visual identity
Brand guidelines & assets
Vietnam, 2021
Vidiva is a fintech company with a mission to help Vietnamese people take control of their finances in the digital age. It aims to do things differently from the cold and bureaucratic way of other established banking service providers.
There are two aspects of Vidiva's operation:
1. The Vidiva mother brand, which owns various digital products, offering finance-related services for the local market.
2. A not-for-profit social platform, facilitating educational programs that help improve digital and financial literacy for regional communities.
Vidiva's identity draws on the aesthetic of computer programming, using a monospace typeface as the base of the visual system.
The colon mark presents Vidiva as the mother brand of other products and ventures.
Symbolically, it indicates that the company is defined by what they do, their people and social impact.
A communication system was created as part of the identity, with a playful use of typographic symbols and indentation. This system allows Vidiva to express its values and motivations through a variety of messages, bringing the coding aesthetic to life.
Vidiva's gradient is made from secondary brand colours. Constantly shifting, it is the brand's core element in digital context.
Seeing an opportunity to add extra value to the brand's toolkit, I proposed working with the client's internal development team to create a gradient maker.
This tool would enable their in-house design team to generate an infinite number of compositions in different sizes and formats, including video. It could also be included into the brand's digibank app for users to customize their own interface or card design.
Not-for-profit social platform
For the social initiatives of the brand, the identity is modified to differentiate it from the corporate identity. The colon mark is elevated into an prominent graphic element, highlighting Vidiva as a platform for social advocacy.
Lan Lê Project Designer
Vinh Sam Developer
Gregory Jelwett Creative Director
Vy Vũ Project Manager