I am a London-based, Vietnamese graphic designer with broad experience and a focus in brand strategy and visual identity design. I have worked in creative roles for design studios, commercial brands, independent artists and cultural organisations in both Vietnam and the UK.

Civic Sound Archive
Exhibition identity
Hackney - London, 2022

Langfarm
Rebranding for F&B retail company
Đà Lạt, 2021

Milltown Partners
PR agency rebranding
London, 2023

Kraken Rum Limited Edition
Packaging & Campaign
London, 2023

Vidiva
Visual Identity for fin-tech company
Hồ Chí Minh City, 2021

F–ing Good Provocation
Publication Design
London, 2022

Uniqlo
Vietnam national launch
Hà Nội & Hồ Chí Minh City, 2019/20

Apendix

Below is a selection of small projects and explorations that showcases my interest in typography, design experimentation and my process, among other things. Some are early work in my career, proposed concept designs, and some are one-day exercises that I very much enjoyed.