Chisenhale Dance
Visual system
Promotional asset design
London – 2019-2023
Chisenhale Dance Space is an East London dance community who support the experimental work of independent dance artists in London and the UK. In 2019, they need a new promotional design for their seasonal performance program, one that could truly reflect their radical approach and help the program stand out.
My solution was a typographic visual system that is bold and provocative. It was used across marketing assets throughout the 2019, 2020 and 2021 seasons.
In 2023, blablabla Artist Community
‘Elevate Everyday’
Created for Ho Chi Minh City's campaign, the core concept is a comment on the radical ascension of both the city’s landscape and living standards: the rising skyscrapers, the growing middle class. The tagline design is a visualisation of this ‘elevation'.
The custom diacritics for Uniqlo's typeface were a unique element, created exclusively for Uniqlo Vietnam. Working closely with the type designer Chi-Long Trieu, I was responsible for the typographic research, design brief, testing and feedback on the work.
My research looked into the versatile and stylised diacritics of shop signs from the 1970s, especially those influenced by the city's modernist architecture of the period. They work well with Uniqlo Bold, as the font also contains highly geometric forms.
The diacritic design and typesetting style were core elements of the campaign’s visual system, used on all key messages throughout. I created a wide variety of items for the opening events at the flagship locations.
Uniqlo logo play
The logo play is one of Uniqlo's prominent brand assets, a dynamic device to create a unique engaging visual for the brand's launch events around the world. Following this tradition, two logo play motifs were created for HCMC and Ha Noi based on the “Elevate" concept.